Full-episode here
Ari Gronich
I am here with Bert Oliva. My name is Ari Gronich and we are talking about pivoting and making the most of your life during this COVID era. Berta Oliva is a good friend of mine. He's a leadership and behavior expert for over 20 plus years, he's been on stages with thousands and thousands of people, runs with his wife and nonprofit that helps with human trafficking. And he is also a social media expert. So we're gonna be discussing the pivot, what are you going to do in order to make the COVID era the best year yet? So Bert, can you tell them a little bit about your background and why you're talking to them?
Well, number one, I'm talking to them because of you. Because you're asking me to come in here and I say shirtless do this one. That's a good example of collaboration, it's time to collaborate. But before I go into giving you guys some ideas and things that you should be doing, let me go ahead. I've been doing seminars for 26 years all over the world. When it comes to leadership and human behavior. That's my main focus. However, we have been doing social media for quite a bit of time now. And it really we tie it in a little different because we actually apply and leadership skills and human behavior within social media, I think it's really important that right now a lot of people reach out, reach out and collaborate with other creators, even if it's even people in your own industry. Forget about competition, there's a thing called Co-Op petition working together. And this is a time that people who work together with other people and collaborate are the ones that gonna succeed.
Absolutely. So how can somebody you know, dismissed the fear and start living the passionate life that they really want during this particular time, because a lot of people are out of work, not going to be able to go back to the same job that they've had not gone to be able to go back to the same work that they've done. But they may be passionate about something, they may have a hobby that they're really interested in, and they want to get started on creating that life now versus in 10 or 20 years when they may retire. Right?
So simple, really simple, right? This is the recipe, stop consuming social media is start creating. Because everyone's on social media. The problem is, most people are just consuming information that will bring in fear, that'll bring in doubts. But you have all these fabulous ideas and things that you know that people want to hear or people want to get into your product or service, whatever the case is, you have all these great ideas, but you're spending so much time in consuming information, and not creating that all you have is a dream. You know, the best dream happens when a person takes action, but not just consuming information. So you want to go and get away from fear. You know, make sure you schedule your time for that fear, right? Like I tell people to go ahead and say, Okay, I'm gonna go ahead and wake up in the morning, and look and see what's going on, you know, with the coronavirus and all this stuff. Let's go ahead and see what's going on. But only for like 30 minutes, turn it off. Don't look at it again, till the end of the day, into creating your best life go into creating all these great ideas that make them actually really come alive. Not in here. But actually like what you're doing right now, at the end of the day consuming enough information to be able to know, and then stop it and move on with your life and make things happen.
All right. So if somebody was like, say passionate about some hobby, right, and they wanted to get started now because they're out of business, what would be some of the first steps to doing that? So, okay, I don't know about hobbies. But the thing What I'm saying is, look, why don't you do an inventory? inventory. The money in your business? What is it in my business that I can start doing online? Because whether you're online or not, or you're earning money online or not, is inevitable? need to do it because it's the new norm. Right, everyone's got a line. The only thing This Coronavirus has done when it comes to social media or digital platforms. Like what we're doing right now. It's pushed us five years ahead of time. We were Gonna be there eventually. But now we were forced to be here. So start thinking, what is it that I have an all this knowledge all these years of experience like yourself, you know, you're one of the best and maybe for lack of better words for me, but I probably You're the best chiropractor I've ever had in my life. You know, in two seconds, you did this one thing that left me from my toes all the way to my last hair on the top. Not right. However, at the end of the day, how can you put that online? What is it an egg can give out there get value? And also remember this, don't go thinking about what product or service I can sell online? Because that you're going to fail immediately go out there and say, What value can I get? Value-driven, the more value you give. What happens is this, when you get people a ton of value, they don't want to buy your product or service, they want to buy access to you. And once you've done that in your mind, and you figured that out, that's when you become successful.
So what I'm hearing is you say, express your passion and be consistent about how you do that. And then that builds followers, collaborators partner,
and find your vehicle that to add to that you need to find a vehicle, what's your vehicle, what's your vehicle of choice, right, like a lot of people will go ahead and buy the latest iPhone. And you know, it's supposed to be a smartphone. A phone is only a person that has. So the end of the day, you have an iPhone, they spend $500 1500 dollars for the phone, and they only use it to look at their social media and maybe do some texting. Why buy that phone? When I know people that I know that are creators, and they do it with a phone that cost them $300 they don't have the same video quality, but you know what, at least they're doing it six months later, they don't buy the latest spot on they don't have camera equipment, they evolve because they were doing it. You can only learn by doing things, right? Like me with digital technology and social media I've been I've watched videos on how to build a website. I've you know, watched marketing, I've taken classes, I've been in seminars on marketing and, and so on. And I know the theories, I know the concepts. But when I actually get down to the doing of it, it takes me 100 hours to do what somebody else can do in one. That's fine.
Bert Oliva
That's fine. But look, how many shows have you done so far?
Ari Gronich
I've done about five or six of these shows.
Six of them, right? Yeah. Now, remember, you have all this knowledge, you're starting to take action on the knowledge. Be honest with me. Is this the easiest one we've ever done out of the first six?
It's not easy, but it's easier. Yeah, I mean,
Bert Oliva
that's what I said. It's easier than the first one you did. Well, imagine that you've done 60 shows.
Ari Gronich
And that's mentally and emotionally easy.
Bert Oliva
It's also muscle memory. Now you know how to turn on the camera. Now you know where the lighting has to be. Now, you know if the microphone is working, I mean not to go live on Facebook, right? So now imagine. Imagine that you've got 150 shows, and you have 100,000 followers, people will come to you as he Ari know what your soul like. Or he studied, you put all the information in your mind and now you decided to take action. Right?
Ari Gronich
So during that ramp up the emotional, the emotional is what really tends to stop people. I know that that stopped me a lot. I grew up in Hollywood, and never liked myself on camera, and never let anybody take pictures of me. I've recently lost 140 pounds. I feel a little bit of that a little bit better now but I still look at myself and go Hmm, you know this, maybe I should grow a beard like that to cover up the double chin, or you
Bert Oliva
can see my double chin.
Ari Gronich
You know, the emotional side of starting something new. let's address some of that.
Bert Oliva
motion, affect emotion create emotion, right? So at the end of the day, part of the reason that the emotion is affecting you It's because you're not moving around. You sitting still. As soon as you move running, you know, it's because you've taught me some of this stuff. My backers. You know I'm everyday Bert, why don't you start this? Instead of this, you know, if you move in a different direction and you focus in a different direction, you will feel different. You know like what's your cycle in the morning? What cycle Do you have what risk You know what routine? Oh, I used to have a routine at work up to six in the morning and then get prepared, brush my teeth. Go ahead, go to the gym workout for two hours. Okay? So you're telling me that depend on it. Change the routine? Well, you've allowed it to change your routine. That's the first mistake. I still wake up at six in the morning, I still work out. I don't go to the gym. I've created a makeshift gym in the backyard to at least get my mind thinking that I'm still where I was. I'm still following my goal. I'm still focused. Most people have allowed this thing to happen. And they're like, you know what, it's just gonna take me one day, I just go ahead and take two days off, three days off. Now what happened to their routine, they wake up at 10 in the morning, at 11 in the morning, when you wake up at 11am warning you now feel like a frog just because you know, you used to wake up at six. You're not working out. So now you're like, Okay, I'm getting a little more weight. You know, now you get it starts working against you. You know, motion creates emotion to move. There's a thing in Spanish. If you like beans, they're called Goya beans. You know, go Yeah, means get off your acid. Oh, create a move. Right? Don't wait for it to happen.
Ari Gronich
So why don't you talk a little bit about how to make it happen. God established in 1994. What was the pivot that you were doing when you decided to make it happen? And how is that you know, similar to what somebody can do now?
Bert Oliva
Well, we're all the same, nothing, nothing that we've learned from the masters of self-help, which to me, they were Dale Carnegie, Napoleon Hill, Norman Vincent Peale. Those were the guys that really created this whole mindset. For me. That's what I've learned for years. And those are the guys that used to study. I remember I used to work for Xerox Corporation. And as Xerox Corporation, they taught us how to become the best salespeople in the world. You know, we stood up to Leesburg, Virginia, where they had, I would call it a compound, but it was really like their college, right? So you'd walk in, and you would go ahead and take a course they would actually keep you there for a week or over a weekend. Of course, you could not you weren't allowed to leave the campus. And if it was raining or snowing, it didn't matter. Because from your dorm, the only way you can get knowledge, I mean, the only way you even if it was raining from the dorm, they had underground tunnels to actually to the classrooms. So they said you have to be there at seven in the morning. If you weren't there, they would lock the door and you would miss that session. So I learned a lot and I got turned on back in the day. I remember seeing Zig Ziglar, Jim Rohn, and all these grace points Tracy and I'm like, Yeah, I would love to this one day. Now I want to be able to do this. And I remember Les Brown and one thing I learned from as you know, every time people would do the same thing, I would leave the place. And then I would always ask myself how? Well, he always he told me, Bert, how is none of your business? That's what holds you back. So I started saying, Well, you know what, back in the day, there were only two demo markets for motivational seminars or empowerment. It was Anglo whites and black Americans. You know, you had TD Jakes, we had Les Brown, Tony Robbins, Jim Rohn, there was no space for a Latino guy called Bert. Oliva. Perfect. And that's where it all started happening.
Ari Gronich
That's good. That's kind of what I've been telling you to do. Anyway.
I guess a pandemic heard you and I said, hey, let's go ahead and stop Bert.
Yes. You know, Jim Rohn had a saying and I don't know if it was his saying or somebody else's. But it's something that I remember a lot when I'm in the middle of a reaction. And the saying is don't wish it were easy. Wish you were better. And that has stuck with me. I've kind of watched that video where he says that like 30 or 40 times because it's something I for me I need to remember you know, I always want things to be easy. Most people want things to be easy. But that that saying doesn't wish it were easy, wish you were better has sparked that wish and that will for me to I'm active to become a movement to do take action like you've said and created what I want to create because in my world you know a bully is only a bully because of the silence of others. So we need to get loud we need to get active we need to activate ourselves and those around us that believe in the same things that we want that we believe in so that we can shut down the bullies. Right. So or change the system my other grip saying is we made this shit up, we can make it up differently? How do we want to make it up? And let's start doing the things that it's going to take to get there. So it sounds like in 1994, you had a similar kind of realization, that what you say what you think is going to affect how your days is going to go. So if you're going to be in charge of how your life happens, you've got to be the one to make it happen.
Ber Oliva
right choices. You can become a victim of life or a victor. Every single day, every time you wake up and walk out that door, you have choices. Even when you wake up, what's the first thought process that comes into your mind, once it comes into your mind shift is not something you want to be thinking about, right? Because think about this, when people get into self-help. This is not a sprint, this is a marathon, you have to work it. What's the difference with a person that just got into self-help. And the person has been doing it for 20, 30 years? Pretty much their thought process, their belief system, all these things Harvard? Do they get upset? Yes, they get depressed. Of course, we're all human. It just doesn't last that long, right? A person that doesn't have the tools will be depressed per year, a month a week for something really dumb person has been working on themselves, their mindset, their body, their eating habits, they get upset, what would last a year for that person the last two hours for this person 30 minutes. These things, they change the restraints, they collapse, some anchors, why each. So what it is, is you start getting better and better. And that's when luck comes in. Right being in the right place at the right time. But being in the right place at the right time and not having the right tools, you're back to not being lucky. That's why you got to work on yourself. This is why you said at the beginning of the show, I had been studying social media and digital programs and all this stuff for years or for a long time. You know, I didn't use it for a long time. Well, guess what, that's why it's become easier to do even though you may think is difficult compared to someone like us, but we have a whole team that doesn't, that's fine. But I guarantee you, there's a ton of other people, they can't even get the software installed. So you're that far ahead. So you get to look at it and be happy to celebrate, celebrate everything that you do reward yourself by saying, you know, after this interview, not before the interview, right, and that's another thing people reward themselves way too soon. Celebrate yourself, I'm gonna celebrate for you that you did six already. I want to come back on your maybe no 25th Oh, actually 21 says I love the number 2121 days of the change. When you're ready for 21, I want to come back and look at the difference that you've created in just a few sessions or a few shows.
Ari Gronich
And this is a really great time to reinvent yourself and to start living your passion, you know that that pivot that I talked about, and we're kind of coming to towards the end of our call. So I want to kind of bring us back to that pivot. This is a really good time to create what you're passionate about and to pivot yourself into a new place with new life and vitality. You know, for me, I've been a therapist and a trainer for 25 years, I've worked on some of the most elite athletes on the planet and actors, actresses, you know, in Hollywood, and I've been pivoting for the last year and a half, towards more education. I've authored a couple books and courses and been doing more consulting work and speaking, that's been my pivot, but this particular time has been a great time for me to refocus on that, and start putting out to the world who I am and what I want to do. And so, you know, for our for the audience, you know, how can they do that in an effective, you know, at least it's going to be frustrating at times because they're doing something new and different. But if they have that vitality and interest, right? And so you've talked about state changes. So how does somebody go when they're frustrated in the process? Doing this pivot? How do they state change when they'd have never heard that term before?
Bert Oliva
Oh, that's, that's, that would take another interview. There's a process there, and we can't talk about it in 10 minutes, but I gotta go. But what I do, this is something. In life, they're doing their pivoting point, right? This is the moment you know, are calling a turning point, whatever you want to call it. But at the end of the day, this is when you create the ship. Why would you get depressed and disappointed? Why not? Think about being excited? Think about when you first drove your first car, because other people that drive cars that are second government car, your parents will probably tell you or whoever was your caretaker was like, Oh my god, make sure you put the foot on the brake, make sure you That doesn't mean like, I got this, I got that you all excited. This is the same thing. Wake up excited. There's going to be some obstacles, they're going to be some fender benders, there's going to be some things that you're gonna just, I didn't know, there was a stop sign there. And I'll figure it out as I go. But at the end of the day, is exciting. Wake up with that excitement. And then even though those obstacles happen cool, like I tell my children, I've told a lot of people to become a street student, fail fast forward, and then you'll figure it out. Right, make sure you move on. And Les Brown taught me years ago, he said, Bert, you're gonna fall down. And when you fall, make sure you land on your back. Because if you can look up, you can get up. So just keep those things in mind. So before I go, a couple of things I want to say number one, if you want to go to my free webinar, all you have to do is direct message me on your preferred social media Bert Oliva direct message me and we'll send you a link. So you can actually choose the date and it's absolutely free. And then Ari, thank you so much. And I love you, brother. Thank you for the opportunity, and hopefully looking forward to your 21st show where I'm going to be there again. And I just want to leave you guys my name is Bert Oliva Cuban born American made. Remember to live life and don't like to live you guys real soon. Thank you.
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